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5 Tips for User Centric Approach to Conversion Rate Optimization

What is a “User-Centric Approach”   In this article, we will cover how we use User-Centric Design (USD) to create successful conversion rate optimization programs. Before diving in, we must answer the question: “What is USD?” User-centric design is, at its core, a method of thinking that puts users front and center when designing a website.  …

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Top 5 Events to Track in Google Analytics For Conversion Rate Optimization

An Intro to Events As the founder of Gold Tree Consulting, a conversion optimization consulting agency, I am a huge proponent of data use. There’s a plethora of ways to use data in conversion rate optimization, but today we will be focusing on Events in Google Analytics. I believe event tracking is one of the simplest and …

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Mixology

Mixology 21% increase in revenue from reducing friction + 20% increase transactions. Client:  A top fashion brand was started when a 13-year-old girl met good people and Mixology was seeded. With a handful of retail stores in the Northeast, Mixology expanded aggressively online during the Covid-19 epidemic. The Opportunity: Emphasizing a top conversion path Users …

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AB Testing for Headless CMS

Ab testing for headless cms Traditional CMS is a reliable paradigm, but recently headless content management system or (CMS) has gained popularity because of it flexibility. If you’re running an e-commerce company, it is helpful to reuse the same website content for other digital platforms. Traditional CMS focuses purely on publishing on the web, while …

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