This article is meant to explain what A/B testing is and why it’s important. GoldTree will cover its practical applications as well as how I believe it’s changing the way businesses small and large approach data. At its core, A/B testing leverages data to understand how to improve a website, service, application, or e-commerce storefront. …
This article will focus on how to extract detailed information from your customers when you have Google Analytics (Universal Analytics, not GA4) set up on your account. GoldTree will walk through what modules you should review within your Google Analytics reports to understand key information about the customers visiting your website. I hope that this …
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If you have an online business or you are an eCommerce store owner, then you know that one of the most important measures of success is conversion rate. That is, turning a curious page-surfer into a sold customer. The world of conversion rate optimization (CRO) is dedicated to achieving this very goal (more on that …
What is a “User-Centric Approach” In this article, we will cover how we use User-Centric Design (USD) to create successful conversion rate optimization programs. Before diving in, we must answer the question: “What is USD?” User-centric design is, at its core, a method of thinking that puts users front and center when designing a website. …
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Google Optimize is an extremely useful tool for anyone running an e-commerce sit. Not only is it free, but it has easy to use, built-in features that are powerful for A/B testing. Although there are a slew of tools available under the Google Optimize umbrella, in this article I am going to review my top …
An Intro to Events – As the Founder At Gold Tree Consulting, a conversion optimization consulting agency, I am a huge proponent of data use. There’s a plethora of ways to use data in conversion rate optimization, but today we will be focusing on Events in Google Analytics. I believe Event tracking is one of the simplest …
Top 5 Events to Track in Google Analytics for Conversion Rate Read More »
Top 6 Things to Do Before Running an A/B Test The success of any e-commerce store can be directly related to digital experimentation programs. One such experimentation program is A/B testing, or “split testing.” Performing an A/B test requires overcoming critical barriers to business optimization. In the following post, we will dive into the top 5 …
21% increase in revenue from reducing friction + 20% increase transactions. Client: A top fashion brand was started when a 13-year-old girl met good people and Mixology was seeded. With a handful of retail stores in the Northeast, Mixology expanded aggressively online during the Covid-19 epidemic. The Opportunity: Emphasizing a Top Conversion Path Users who …
A/C Testing for Headless CMS – Traditional CMS is a reliable paradigm, but recently headless content management system or (CMS) has gained popularity because of its flexibility. If you’re running an e-commerce company, it is helpful to reuse the same website content for other digital platforms. Traditional CMS focuses purely on publishing on the web, …
13 Reasons to Outsource A/B Testing In general, the goal of an e-commerce website is to entice users to take a journey through your site and, in the process, make a purchase. Sounds easy enough, right? Not always. The biggest challenge can be figuring out how to create an engaging and rewarding shopping experience that …
