20% Increase in conversions + 10% increase in revenue for nu-x.com
Client:
Nu-X is a direct to consumer brand that sells premium CBD products.
The Opportunity: Winning Product Keywords
Despite having many quality blog articles and a well-designed website, nu-x.com did not rank in the top 5 for the target keywords. Another challenge was that some of the product pages had a high traffic volume but below-average conversion rates.
Solution:
- We conducted extensive keyword research, grouped keywords by intent and difficulty, analyzed competitors content, and keyword strategy.
- We worked on optimizing existing blog content by increasing word count, adding H2s that targeted potential visitors’ questions, enhancing visuals, and creating valuable insightful content.
- We conducted A/B tests for product pages, comparing existing versions with more long-form pages.
- We continued regular analysis, adjustments, and SEO work to deliver targeted results.
Result:
- 4x traffic increase to enhanced product pages with a 200% increase in product revenue.
- Overall 30% increase in website traffic.
- 60% increase in “checkout” goal completions.
- Ranked 4+ valuable keywords in top 3 SERP.
- 20% increase in overall conversion rates.