100% Increase in traffic + 20% increase in revenue for freemaxvaporusa.com & solacevapor.com.


Turning Point Brands own two direct to consumer brands – FreeMax Vapor and Solace Vapor – that sell premium vaping products.

The Opportunity: Building the Foundation for SEO

Both websites had thin content and no backlink profile. It was challenging to drive organic traffic and rank for their target keywords. By building an initial foundation with content and backlinking, these fairly new brands could start building an e-commerce presence.


  • We conducted extensive keyword research, grouped keywords by intent and difficulty, analyzed competitors content, and designed a keyword strategy. 
  • We worked on creating a content calendar to enrich the websites with high-quality content that would push rankings higher in the SERPs. 
  • We used sophisticated SEO and content creation tools to come up with topics that would drive engaged traffic to both sites. 
  • We continued regular analysis, adjustments, and SEO work to deliver targeted results. s


  • 5x traffic increase to both websites with a 15% increase in transactions and a 20% increase in revenue, on average, for both sites. 
  • Overall 500% increase in website traffic. 
  • Doubled the “checkout” goal completions.