This article is meant to explain what AB testing is and why it’s important. I will cover its practical applications as well as how I believe it’s changing the way businesses small and large approach data. At its core, AB testing leverages data to understand how to improve a website, service, application, or e-commerce storefront. …
This article will focus on how to extract detailed information from your customers when you have Google Analytics (Universal Analytics, not GA4) set up on your account. I will walk through what modules you should review within your Google Analytics reports to understand key information about the customers visiting your website. My hope is that …
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If you have an online business or you are an eCommerce store owner, then you know that one of the most important measures of success is conversion rate. That is－ turning a curious page-surfer into a sold customer. The world of conversion rate optimization (CRO) is dedicated to achieving this very goal (more on that …
Google Optimize is an extremely useful tool for anyone running an e-commerce sit. Not only is it free, but it has easy to use, built-in features that are powerful for AB Testing. Although there are a slew of tools available under the Google Optimize umbrella, in this article I am going to review my top …
An Intro to Events As the founder of Gold Tree Consulting, a conversion optimization consulting agency, I am a huge proponent of data use. There’s a plethora of ways to use data in conversion rate optimization, but today we will be focusing on Events in Google Analytics. I believe event tracking is one of the simplest and …
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Top 6 Things to Do Before Running an AB Test The success of any e-commerce store can be directly related to digital experimentation programs. One such experimentation program is A/B testing, or “split testing.” Performing an A/B test requires overcoming critical barriers to business optimization. In the following post, we will dive into the top 5 …
Ab testing for headless cms Traditional CMS is a reliable paradigm, but recently headless content management system or (CMS) has gained popularity because of it flexibility. If you’re running an e-commerce company, it is helpful to reuse the same website content for other digital platforms. Traditional CMS focuses purely on publishing on the web, while …
13 reasons to outsource ab testing In general the goal of an e-commerce website is to entice users to take a journey through your site and in the process make a purchase. Sounds easy enough, right? Not always. The biggest challenge can be figuring out how to create an engaging and rewarding shopping experience that makes your …
