Insights

What Is A/B Testing and Why Is It Important
This article is meant to explain what A/B testing is and why it’s important. GoldTree will cover its practical applications as well as how I believe it’s changing the way

How to Learn More About Your Customers From Google Analytics
This article will focus on how to extract detailed information from your customers when you have Google Analytics (Universal Analytics, not GA4) set up on your account. GoldTree will walk

5 Conversion Killers to Avoid
If you have an online business or you are an eCommerce store owner, then you know that one of the most important measures of success is conversion rate. That is,

Top 5 Google Optimize Features for A/B Testing
Google Optimize is an extremely useful tool for anyone running an e-commerce sit. Not only is it free, but it has easy to use, built-in features that are powerful for

Top 5 Events to Track in Google Analytics for Conversion Rate
An Intro to Events – As the Founder At Gold Tree Consulting, a conversion optimization consulting agency, I am a huge proponent of data use. There’s a plethora of ways to use

Top 6 Things to Do Before Running an A/B Test
Top 6 Things to Do Before Running an A/B Test The success of any e-commerce store can be directly related to digital experimentation programs. One such experimentation program is A/B testing,

What Is A/B Testing and Why Is It Important
This article is meant to explain what A/B testing is and why it’s important. GoldTree will cover its practical applications as well as how I believe it’s changing the way

How to Learn More About Your Customers From Google Analytics
This article will focus on how to extract detailed information from your customers when you have Google Analytics (Universal Analytics, not GA4) set up on your account. GoldTree will walk

5 Conversion Killers to Avoid
If you have an online business or you are an eCommerce store owner, then you know that one of the most important measures of success is conversion rate. That is,
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Our marketing experts, designers, developers, and copywriters have helped businesses just like yours increase web traffic, generate leads, and drive sales. You can be the next one we help grow.