45% increase in revenue
+ 16% increase in conversion rate.
The Opportunity: Leaning Into User Generated Content
The home page was the original variant in this test.
We updated the home page, adding in the user-generated content carousel, highlighting key things that would matter to photographers purchasing V-Flats. Social media follower counts, videos of the product displays, and top influencers led the way.
- We conducted research into their users’ buy flow behavior using Google Analytics tools in the website.
- We worked with their team to establish which influencers and content would work best.
- We used our own designers, copywriters, and developers to build the test via Google Optimize.
- We ran a post test analysis to understand what had led to the large gain.
- 45% increase in revenue.
- 16% increase in conversion rate.